How can Bear Butt create a hammock lifestyle brand that connects with target market and create a fun experience for the summer season?
key objective.
Bear Butt hammocks needed be made of quality, affordable, fun, and help create amazing experience while experiencing the amazing outdoors.
solution.
From research and competitor analysis, I designed multiple products with branding and market fit in mind to create multiple fun summer hammock designs.
design process
01
research.
In this phase it was important to understand the company objectives with this summer launch. I worked closely with the marketing team and owner to develop the idea of pattern hammocks
02
prototype.
Created multiple prototypes and concepts in this phase and talked with our audience to confirm our research. This was key with working with product team to make sure the quality would be up to our promise.
03
design.
In this step, I was able to design the summer styles and work with the marketing team to create fun ideas on how to shoot them and bring these new hammocks to life.
04
launch.
Once the designs were approved by product owner, I prepared them for the factories to get produced. Below you can see the final product designs and the fun photoshoots.
